Made to Stick: Why some ideas take hold and others come unstuck

Made to Stick: Why some ideas take hold and others come unstuck by Chip and Dan Heath is absolutely brilliant!

At many times in our lives and especially within the context of business at some point you will need to get a point across that is critical to your success and the success of those around you. If you are in a relationship the very same thing is true. That success comes down to your ability to create a compelling communication. At it’s core thats what this book is about – communication – and it provides many examples of how to successfully communicate ideas but also what makes them stick. Conveying a message well is good, but conveying that message and having people act upon it is better, and invariably that’s what makes ideas stick.

If you haven’t read this then you need to!

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